How people actually pay — country by country. Our Local Preferences series breaks down the payment habits, preferred methods, banking infrastructure, and regional quirks that shape consumer behavior in markets around the world. Essential reading for merchants expanding across borders or optimising checkout for international customers.
Credit Cards Aren't Enough Your checkout accepts Visa and Mastercard. Your European customers have both. And yet a significant percentage of them are leaving
France is the largest e-commerce market in the EU. It also has a payment landscape unlike any other in Europe — shaped by a domestic card network